General Manager - Europe

About us: “Keep Moving“ 永不止步

ANTA was established in 1991, while ANTA Sports Products Limited, a widely recognized global sportswear company, was listed on the Main Board of HKEx in 2007 (Stock Codes: 2020 (HKD counter) and 82020 (RMB counter)). The mission of the company is to integrate the sports spirit of “Going Beyond Oneself” into everyone’s daily life. ANTA Sports principally engages in design, R&D, manufacturing, marketing and sales of professional sports products including footwear, apparel and accessories. Over the years, the company formed three brand groups: Performance Sports Brands, Fashion Sports Brands and Outdoor Sports Brands, empowering everyone who loves sports. By embracing an all-round brand portfolio including ANTA, FILA, DESCENTE, KOLON SPORT, MAIA ACTIVE, and JACK WOLFSKIN etc., ANTA Sports aims to unlock the potential of both the mass and high-end sportswear markets. ANTA Sports is also the largest shareholder of Amer Sports, Inc., a global group of iconic sports and outdoor brands, including Arc'teryx, Salomon, Wilson, Peak Performance, and Atomic, whose shares are listed on the New York Stock Exchange (NYSE: AS).

What you'll do

As the General Manager for the Europe Region, you will have full P&L ownership of the regional business, driving sales growth, profitability, and market expansion across retail, wholesale, and online channels. You will develop and execute the regional strategic plan, build a high-performing local organization, and ensure full compliance with EU regulations while delivering sustainable, long-term growth.

In this role, you will:

1. Deliver annual business objectives set by headquarters, including sales targets, gross margin, profitability, inventory management, and business development.
2. Develop strategic plans to ensure healthy business operations, achieve high return on investment, and build a long-term, sustainable growth trajectory.
3. Manage daily business operations and foster a work culture aligned with organizational objectives.
4. Drive business development across retail, wholesale, and online channels to achieve regional targets.
5. Build and continuously improve full-function business infrastructure across Marketing, Retail Merchandising, Sales & Operations, Finance, Human Resources, and IT.
6. Communicate and align business goals with internal stakeholders and external partners.
7. Conduct business forecasting and data analysis; prepare and submit operational reports to regional and China headquarters as required.
8. Develop, empower, and motivate department heads to achieve team-level targets and goals.
9. Evaluate operational and financial performance; drive continuous improvement initiatives.
10. Manage company budget and take full ownership of P&L.
11. Provide regional team with regular market trend analysis and competitive intelligence.
12. Undertake other duties and responsibilities as may be assigned by Management from time to time.
13. Coordinate and facilitate clear communication between local department heads and the regional team.

What you'll bring

• Leadership, decisiveness, analytical, and strong interpersonal skills
• Visioning, aligning, and prioritization abilities
• Creative problem solving, strategic planning, business planning, and decision-making skills
• Passionate about sports is a must
• Fluent in English is required. Professional proficiency in Mandarin Chinese is highly preferred for effective collaboration with ANTA’s global headquarters and China-based teams. Additional language skills relevant to the local market are considered a plus.

Qualifications

1. Bachelor's degree in business, management, or a related field; MBA is a plus.
2. 8–10 years of experience in a general manager or equivalent leadership capacity.
3. Minimum 5 years of experience in the retail industry.
4. Proven track record of successfully managing a business unit with full P&L ownership and delivering strong business results.
5. Ability to communicate professionally in Mandarin Chinese is preferred to communicate with counterparts based in China HQ.

Travel

This role requires frequent business travel across the Europe region to support local market operations and business expansion. Occasional travel to global headquarters may also be required.

EU Pay Transparency Compliance Notice

In accordance with the EU Pay Transparency Directive (2023/970), which took effect on June 7, 2026, the salary range for this position is €150,000 – €200,000 per year. Final compensation will be determined based on objective, gender-neutral criteria including qualifications, experience, and competencies.

Equal Opportunity Employer

We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, gender, race, religion, disability, sexual orientation, or any other protected characteristic under EU and local law.